Business organizations are opting for Digital solutions as technology evolves. While automation makes the working process simple and smooth, the issue of online identity verification remains a challenge. Hence, businesses must find a secure and future-proof solution.
Face recognition is gaining the attention of various business owners as it provides facial solutions like face search ID so that organizations can ensure compliance and identify their customers.
Understanding Face Search
Face search is a type of technology that aims to identify people using their faces. It first analyzes the unique facial features so that businesses can find specific customers, employees, or investors. Therefore, this technology offers a very secure identification method.
Utility of Face Search
Here is how face search is implemented in various sectors
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Law Enforcement
Facial recognition software is utilized to scan CCTV footage to identify suspects in case of investigations. Moreover, this software can be used to find missing persons as well as identify suspicious persons at airports or border crossings.
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Healthcare
Face search can also be used to identify and verify patients, especially those who have a difficult time remembering their personal information. Moreover, hospitals can use this technology to grant access to people, especially in restricted areas such as labs or staff wards etc.
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Regulation and compliance
There are anti-money laundering regulations that organizations have to comply with. Financial institutions can use facial search so that they can identify their client and ensure that they are complying.
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Retail
Retailers want to be able to identify their customers so that they can offer them a personalized experience whenever they come for shopping. They used data related to past purchases and preferences so that whenever the client comes in for his next visit, facial recognition can assist store owners in initiating the best possible shopping experience.
Merits of Face Search Solutions
The increase in the use of search by face has enabled different industries to incorporate its usage into their work processes. And the reason why this is happening is because of the merits these solutions offer. Let’s discuss some of them;
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Integration
Face search solutions are based on face recognition technology which makes it very simple to add a biometric feature to the security system. To use face search, one needs to use a clear photo of a face to seek an existing collection of facial data. On the other hand, these systems can san faces directly from a camera.
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Better Security
The best thing about face search technology is that it provides enhanced security as compared to the traditional method. These are outdated approaches that tend to be a bit slow and unreliable. Hence, leaves a lot of confusion. On the other hand, face recognition search provides us with a faster and more convenient way to verify people. Minimal contact is required as it does not have to go through the hassle of fingerprints. This makes it a valuable tool for departments related to security.
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Accurate Results
Face search engines are very accurate in nature. They rely on very accurate search algorithms. For instance, using a mobile number or email login info to locate their customer can lead to various problems such as duplication or incorrect data. On the other hand, these face recognition engines are able to capture the customer’s face during the registration procedure. This methodology is not only convenient but safeguards the privacy of the business assets.
What types of technologies are used for face search online?
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CNN – Convolutional Neural Network
CNN are very important algorithms that are used in machine learning, especially for those that are being used for face search recognition. CNN focuses on extracting distinct features from images that are considered landmarks on the face. These features are then utilized by another algorithm called KNN. KNN then compares these key facial points with the ones that are stored in the database. This approach helps to identify the person by matching his facial features with those recorded during the registration procedure.
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Computer Vision
Computer vision is a part of Artificial Intelligence that assists the face search systems in conceptualizing digital data like images and videos. In facial recognition software, computers tend to use methods like analyzing pixels to complete tasks. One common example that can be given in this scenario, is the face matching on smartphones. Apart from this other uses include creating 3D scenes or organizing the content of the videos and images.
Conclusion
Face search has become an important part of today’s security realm as businesses are replacing the traditional methods of identification with this technology. Many security organizations are utilizing face search solutions to track suspicious activities. On the other hand, businesses that lack any face search engines do not have to worry about finding an approach that will work best for them. There are credible organizations such as Facia that are providing the best possible facial recognition solutions in the market.
